Where Authenticity Meets Aesthetics.
How do you know when it’s time to call in backup? Freelancers working on side hustle ideas, entrepreneurs with pre-launch startups, small business owners inheriting legacy businesses, nonprofits with a heart to serve all agree that when you want to show the world your value, build a loyal community of customers, stay relevant, get consistent or just ready to have all your print and digital look the same – it may be time to get more hands in the game. That’s where we come in. Clients come here for internal branding work (diversity, equity, inclusion + belonging) as well as external branding work (i.e. graphic design, web development, SEO, copywriting, etc) or both. At Cortina Jenelle Branding Agency, we not only help you hit the target with beautiful design, but we also ensure that you nurture a long-term relationship with today’s authentic consumer, who values experiences over transactions.
CORTINA JENELLE BRANDING AGENCY
I Help People Bring
BIG Ideas to Life 🚀
This agency started somewhat, on accident. At the time, I was launching my first business and needed a website but without a large bank loan to fund it, a web developer was out of reach. This was 2012, in the days before Squarespace, Wix, Weebly and in the early days of WordPress themes and plugins (for public use). Committed to my tourism consulting business, I took the leap. My business plan at the time and showcase of design work earned me Emerging Entrepreneur of the Year, a coveted spot in 40 Under Forty, nomination for leadership and countless press interviews, partnerships and business opportunities. I eventually transitioned from direct tourism work to branding work full-time in order to meet the increasing demand of people wanting me to do for them what I had achieved for my business. And the rest is history. Since 2012, I have served clients in most roles from contract, in-house Communications Director to full stack web development student-apprentice, and everything in between. Over the years, I have served nearly 100 clients and always maintain a commitment to continuous learning and innovation so that my clients know that what I create for them is the same I would choose for myself, or better. My vision is to help bring big ideas to life that will mean good business and even greater community.
Copywriting
Enhance your digital presence with expertly crafted, SEO-optimized content tailored to engage your audience and boost your rankings.
Web Design
Stand out with the power of strategic web development, designed to enhance user experience and amplify brand impact.
Branding
Make your value clear with cutting-edge designs that captivate audiences and drive your business goals, building loyalty along the way.
Equity + Inclusion
Craft a standout culture, recruit and retain diverse talent or design an event that delivers an unforgettable experience. It all begins on the inside.
Project Management
Onboard us with your project to manage time, cost, strategy and resources so that you can focus on your areas of strength or passion.
At the core, I help brands like yours translate value to target audience so that meaningful connections are made - bringing your customers into a community of shared values and giving you organic reach, brand loyalty and happy ambassadors. Ready to get to work?
Snail Mail
6111 Shallowford Rd, Ste 105D,
Chattanooga, TN 37421
BRANDING + DESIGN
HOW TO BUILD An amazing website
Human-centered design is woven into the fabric of the work produced by Cortina Jenelle Branding Agency. We adopt a strengths-based approach that prioritizes taking inventory of what’s going well and using that to address the specific needs, behaviors, and experiences of end-users. By focusing on strengths, we move clients towards their desired outcome more quickly and with greater chance of sustainability, than most other agencies. Deeply involving users throughout each stage of the design process—from research to ideation, prototyping, and final implementation—ensures the end result is not only innovative but also responsive and genuinely beneficial. Our creations truly enhance the lives of our clients for the better.
USER STORIES
provide a concise, user-focused perspective on desired features, guiding the design process by emphasizing real-world needs and the value offered to the user
DESIGN + DEVELOPMENT
crafts the look and feel, while bringing that big idea to life through technical implementation and positive user interaction whether it’s code or a virtual event
PROTOTYPING + MOCKUPS
visualize, test and refine concepts before a design sprint or thru the process to ensure that everything aligns back to user stories and the desired client outcomes
TESTING + DEBUGGING
systematically evaluates functionality throughout the process, while also addressing and fixing any identified issues for the best possible end-user experience
Portfolio
Featured Work
My approach weaves your core work with your ethos to build a brand that generates value to the community you serve. Let’s work together to co-create a wunderkind process to convert your vision into stunning experiences, visuals and processes.
BRANDING
HARTS CENTERED COACHING
Launched coaching brand, cohesive brand style guide, responsive landing page website, successful prep for national interview resulting in attracting new clients
WEB DESIGN + DEVELOPMENT
LANDSCAPE: FARMERS TO FREELANCERS
Developed single-page application, deploying to Netlify, integrating API, full stack code with HTML, CSS, Javascript, design process with Jira, Mural, Canva and G-Suite tools
COPYWRITING
WELLNESS WEDNESDAYS
Achieved 25% increase in audience engagement, with a 55% uptick in click-through rates, generating over new 10,000 campaign views + invaluable wellness awareness
EVENT DESIGN
AUTHENTIC COMMUNITIES SUMMIT
Boosted community engagement by 40% for B the Change movement, 60% rise in B Corp certifications locally, 100+ summit attendees championing community-building
STrategy
THE Approach
Cortina Jenelle Branding Agency thrives on fostering genuine relationships, ensuring each client’s ethos is authentically captured and presented. Central to my approach is turning customers into a passionate community, bolstering organic reach and brand loyalty. The 8+ years of award-winning business ethos and leadership is thanks in part to human-centered design but also the practices of creative facilitation, agile and equity + inclusion.
CREATIVE FACILITATION
Aids in fostering innovation, visual brainstroming and tapping into creativity
INCLUSION
Fosters a thriving community where all voices, needs + perspectives are valued
AGILE + KANBAN
Supports change with ease and provides a continuous process of delivery + feedback
Blog
AUTHENTICITY + AESTHETICS.
Entrepreneurship is in my DNA!
It's always a win-win when I get to do branding and web design work for a cause that I'm incredibly passionate about. I'm not privvy to have favorite clients butttt, I'm really honored to have been part of the work with the inaugural Chattanooga Entrepreneur Week,...
Facilitation Hacks for Newbies
Sharing one of my facilitation hacks that has helped me build a dynamic portfolio of proven impact with community-led projects -Before I facilitate with a new group, I always hold an orientation or onboarding session where I'm getting to know the participants before...
Dialogue is Food for thought
Do you know about World Café? Most people haven’t and I think it’s one of the most unintentionally, best kept secrets in the realm of team building, community organizing and organizational development. It’s a powerhouse of a tool and all it takes is a few sheets of...
Get In Touch
Let’s Grow Your Brand Together
Our brand promise is excellent service and beautiful design - a guarantee backed by an award-winning, human-centered process refined over an 10+ year tenure. We save our clients time and money so they can focus on building a better tomorrow, today. Let's get to work.