by Cortina Jenelle | Apr 1, 2024 | blog, business, entrepreneurs, imagination
It’s always a win-win when I get to do branding and web design work for a cause that I’m incredibly passionate about. I’m not privvy to have favorite clients butttt, I’m really honored to have been part of the work with the inaugural Chattanooga Entrepreneur Week, produced by Chattanooga Business Resource Collective and happening the week of April 29th to May 3rd, with main events @ Finley Stadium & First Horizon Pavilion.
I fell in love with entrepreneurship at the ripe age of 12 years old.
Working inside of my grandmother’s catering business for years and witnessing her grit, service, abundance, hard work and purpose made me want that for myself, even though I didn’t know it at the time. This woman was able to travel and share her love of cooking with some of the dankest fried catfish plates at festivals, events and gatherings all along the East Coast and often reminded me how risky it was being a Black woman in business from the rural South. At one point, I worked in corporate and in nonprofits and hospitality and sales and customer service and healthcare and social work and tech/IT. Trying…HOPING…that I could get a job, and stay in that job long-term, retire from said job and have a simple, quiet life.
I tried to keep my distance from entrepreneurship. Truly, I did.
But God had other plans. And I’m glad He did.
Entrepreneurship represents so many things for, and to, me now. Maybe the three most important reasons I love entrepreneurship and see it as upward mobility in ANY community are:
✅ It’s one of the best ways to solve our own problems.
✅ It’s one of the best ways to build generational wealth.
✅ It’s the best way to serve and support our neighbors and positively incentivize experts in their craft to keep developing their craft.
All things considered, I’m excited for the upcoming lineup of events at the inaugural Chattanooga Entrepreneur Week, presented by Tennessee Valley Federal Credit Union (TVFCU). The main conference and most events are FREE! Schedule of events and more details are available at www.chabusiness.org/cew.
Branding, graphic design and web design by yours truly 🎯 💫 🚀
by Cortina Jenelle | Mar 21, 2024 | blog, business, facilitation
Sharing one of my facilitation hacks that has helped me build a dynamic portfolio of proven impact with community-led projects –
Before I facilitate with a new group, I always hold an orientation or onboarding session where I’m getting to know the participants before the facilitation work begins.
If I can’t get together with the group in-person or there are scheduling conflicts, I will host us on a Zoom call or send out a survey with some key questions that everyone fill out –
💥 their goal of the work;
💥 challenges or concerns they have about the facilitation;
💥 brief personality test;
💥 communication style;
💥 learning style;
💥 a few random samples in a “This or That” format (i.e. video clip and reflection or brief article and written questions).
Usually, this is a fun time! I’m playing a special playlist I’ve made for the group (and people ALWAYYSSS ask for the link after 😎 ) and I’ve dressed up in festive attire, even if it’s over Zoom.
And low key, I’m setting a celebratory tone for our heavy lifting, I’m building trust with the group as the facilitator and the group is building rapport with each other in ways they may not get to do in their day-to-day on the job. By the end of it, I’ve gathered a TON of data about the group – through written answers to the survey, observations of subtle group dynamics and noting any verbal side-bar dialogue that we’re having.
All of this shapes the facilitation process and none of it has failed me yet!
Photo by Walls.io for Unsplash
by Cortina Jenelle | Feb 13, 2024 | blog
Do you know about World Café?
Most people haven’t and I think it’s one of the most unintentionally, best kept secrets in the realm of team building, community organizing and organizational development. It’s a powerhouse of a tool and all it takes is a few sheets of easel pad paper; some
markers, crayons, colored pencils; a host/facilitator; and willing participants. The setup for a World Café session I led last year at The Chattery for some non-profit leaders is pictured below ✨💡🚀
World Café is built on the assumption that people already have within them the creativity to confront even the most difficult of challenges; that the answers we need are available to us; and that we are wiser together than we are alone.
This builds on the Creative Community Model, which I’m trained in, and dive into here.
The World Café is based on a set of ideas and practices that remind us of the power in simply having conversations with one another, where the goal is to address challenges, conflict or new ideas through a hosted dialogue that engages all of our senses. The concept? Simple. The setting and design? Wildly unique.
Imagine walking into a room with immaculate ambience…flowers on the tables, music playing, soft lighting and tasty refreshments. It may look and feel like you’re sitting down for a meal but instead, the butcher (or easel pad) paper on the table stares back at you with a hanging question. It’s your wisdom that’s desired. And that full feeling in your belly comes not from a plate of food, but that unique sense of satisfaction when ideas and connections are firing off around the room. It is unlike any other experience I have ever seen and one of my favorites to facilitate. Truly, we all leave with a harvest…whether it’s a nagging operational challenge sorted, a community issue in question, answered…or new connections made with people we may not have dined with otherwise. The shift is palpable. And the impact is invaluable.
Learn more about the World Café method here – https://lnkd.in/ee5QT65H
by Cortina Jenelle | Jan 10, 2024 | business, technology
So, the year has struck 2024 and the time to pursue that big dream or goal you’ve tabled for some time, is NOW. You are your only limit after all, right? Well, kind of. Many of the clients that I work with are entrepreneurs who are turning their passion or purpose into an income stream. As new business owners, the common denominator for most is being intimidated by technology or where to start.
We all have our limitations. But limitations can also be reframed as opportunities. So for this post, I’m sharing my top three technology tools that can help you ball on a budget and up-level your brand image.
First up, have you heard of Loom?!
I can’t say enough good things about Loom😅 But if you’re looking for a great way to beef up your digital courses, online webinars, how-tos, reviews, testimonials, presentations or long form video content, it’s worth a look. Costs me $0 a month (not a typo, the basic plan is FREE). I found out about Loom with my first LinkedIN profile. At the time, I was using LinkedIN to build my network, but admittedly, my branding hadn’t quite synced yet.
At the time, I had a very simple landing page that was certainly NOT optimized as well as it should have been and was not boasting any lead generation ( my business has been word of mouth first and foremost so, I didn’t “need” any of that). One day, I get a short video from another digital agency and he has sent me a VIDEO screen capturing my website with section by section suggestions on what he would improve. Enter, Loom. I was blown away. It was a screen capture, a hi-res video AND a tutorial with him right in the midst of the video. Since that time, I’ve used it to offer my clients web tutorials, share team projects and so much more. Give it a test drive and see if it works for your needs.
Next up, Notion.
I have a reputation for being professional and solutions-driven…and the truth is, I couldn’t get nearly half of what I do done without my allyship with technology. Let’s be real – I would always rather be outside so, if technology can help me – be efficient, waste less time, be organized, deliver and exceed work expectations, be strategic, make things more aesthetically pleasing, continue my 10+ year journey of remote-ish working AND increase my time freedom – then, I’m all about it.
Notion is beautifully designed software that can essentially morph to your needs and as calendar, a group project hub, a place for meeting notes, media kit, digital portfolio, project page, journal, task master, classroom and probably so much more. I’ve used it a ton for organizing my first published book, recording daily notes, keeping organized with what’s in production on the farm and keeping a database of business contacts and partnership prospects. It will cost you less than 2 lattes in a month. And definitely worth your time once you see how much more you can accomplish.
Finally, there’s Calendly.
Calendly may be a little more familiar to most because scheduling apps are on the rise. Square Appointments, Acuity Scheduling, Setmore, Simply Book, Zoho Bookings and Zoom Scheduler are other options out there so definitely discern to your liking. The point of mentioning it though is to do have one. Scheduling apps allow you to plug in your hours for each day of the week, add variance when you have to travel or get a commitment outside of the app AND can be integrated into your calendar to reduce double bookings. If those aren’t all good reasons to give the world of scheduling apps a look, the amount of time and headache you save going back and forth over email trying to schedule a meeting is worth its weight in gold. The best part? The basic plan, on Calendly at least, is free and to upgrade for more features, you’ll pay less than $20 per month. While looking much more professional and organized to potential business prospects in the meantime.
by Cortina Jenelle | Dec 17, 2023 | blog
Did you know that millennials surpassed the baby boomers as the largest age group in the United States, in 2019? And that millennials, Gen Z and younger make up 50.7% of the population, in other words 166 million people?
Millennials are those born between 1981 and 1996 (yep, that includes me!)
And Gen Z are those born between 1997 and 2012 (most of them are “adult” enough to enlist, vote, buy age-restricted products and may be in college)
Now, let me ask you…how many millennials do you have on your Board of Directors?
How many millennials are in a decision-making position at your company?
How much of your marketing and advertising dollars are in places, or better yet, spoken in ways the millennial ear will hear?
How many millennials, or Gen Z, do you count around the table at Council meetings, neighborhood association meetings or running for office?
How many of you have been trying to put the shifting tide off for as long as possible?
Here’s the thing. This post is not meant to shame anybody about where their gaps in inclusion are or to point fingers about who might still be living in a way-back time machine. The point of this post is to bring *awareness* to the fact that the largest group of decision-makers in our country are largely, vastly underrepresented in positions of leadership and future-facing decision-making in our communities.
And this is concerning.
Not just for me, as a millennial that has seen looks of my elder counterparts when I’m the youngest one in the room, or at the table…or as I’m building my own table. Intergenerational leadership should be the norm. And in fact, with Boomers and Gen X still at work, it is eventually going to be inevitable. But there is value in seeing what we can learn from one another and building together.
The old narrative about millennials being lazy and apathetic just isn’t true anymore. And from my perspective, never was. Instead, I ask you, how are you calling millennials and Gen Z IN? If we’re not busy enough, or engaged enough, or don’t seem to care enough, by all means, please give us more to do. The future is now. What we leave undone, the younger ones will have to carry.
